Daily Active Users (DAU)
Number
DAU counts the number of unique users who engage with the software on a daily basis. It's a direct measure of the software's ability to attract and retain users daily. High DAU indicates strong user engagement and a habitual use of the product. This metric is essential for understanding daily user engagement patterns and for measuring the impact of new features or updates.
Formula
Count of Unique Users Per Day
Example
If 5,000 users interact with a software each day, the DAU is 5,000.