1. Software Product
  2. User Engagement

Daily Active Users (DAU)


DAU counts the number of unique users who engage with the software on a daily basis. It's a direct measure of the software's ability to attract and retain users daily. High DAU indicates strong user engagement and a habitual use of the product. This metric is essential for understanding daily user engagement patterns and for measuring the impact of new features or updates.


Count of Unique Users Per Day


If 5,000 users interact with a software each day, the DAU is 5,000.