1. Software Product
  2. User Engagement

Trial Conversion Rate


Trial Conversion Rate is pivotal for freemium or trial-based software products, indicating the percentage of users converting from a free trial to a paid subscription. It measures the product’s ability to demonstrate value compelling enough to convince users to pay. This metric helps in evaluating the effectiveness of the trial experience and pricing strategies.


(Number of Users Converting to Paid / Total Users in Trial) * 100


If 200 out of 1,000 trial users upgrade to a paid plan, the Trial Conversion Rate is (200/1000)*100 = 20%.