Invite Conversion Rate
Invite Conversion Rate measures the success of referral or invitation programs by calculating the percentage of sent invites that result in new user registrations or sign-ups. It’s a key metric for assessing the effectiveness of word-of-mouth and referral marketing strategies. High conversion rates from invites are indicative of strong product advocacy among existing users.
(Number of Registrations from Invites / Total Invites Sent) * 100
If 100 out of 500 sent invites lead to new user registrations, the Invite Conversion Rate is (100/500)*100 = 20%.