In-App Purchase Revenue Growth
Percentage
This metric tracks the growth rate of revenue generated from in-app purchases over time. It's crucial for understanding the financial success of monetization strategies within the app and user willingness to spend.
Formula
((Current Period Revenue - Previous Period Revenue) / Previous Period Revenue) * 100
Example
If in-app purchase revenue increases from $1,000 to $1,500 over a month, the revenue growth is (($1500 - $1000) / $1000) * 100 = 50%.