1. Software Product
  2. Mobile App

In-App Purchase Rate


In-App Purchase Rate calculates the percentage of app users who make purchases within the app. This metric is key for apps with a freemium model or those relying on in-app purchases for revenue. It indicates the effectiveness of monetization strategies within the app.


(Number of Users Making In-App Purchases / Total App Users) * 100


If 50 out of 1,000 app users make an in-app purchase, the purchase rate is (50/1000)*100 = 5%.