Navigation vs Search
Ratio
This metric compares the frequency of users navigating through menus versus using the search function to find what they need. It sheds light on how users prefer to interact with the product and can indicate whether navigation is intuitive or if users rely more on search due to complex navigation.
Formula
Number of Navigation Uses / Number of Search Uses
Example
If users navigate through menus 200 times and use search 100 times, the ratio is 200/100 = 2.