Time To First Purchase
Time
Time To First Purchase tracks the average duration from a user's initial engagement (like signing up or installing) to making their first purchase. This metric is vital for understanding the sales cycle length and the effectiveness of conversion strategies. Shorter times to purchase can indicate a compelling value proposition and effective sales funnel.
Formula
Average Time from Registration to First Purchase
Example
If it typically takes users 7 days after registration to make their first purchase, the Time to First Purchase is 7 days.