1. Software Product
  2. User Engagement

Stickiness Ratio


The Stickiness Ratio compares the daily and monthly active users (DAU/MAU) to gauge how often users return to the software. A higher ratio suggests that users are more regularly engaged with the product, indicating addictive or habit-forming product qualities. This metric is vital for products relying on frequent user interaction.


(DAU / MAU) * 100


With a DAU of 5,000 and an MAU of 20,000, the Stickiness Ratio is (5000/20000)*100 = 25%.