Monthly Active Users (MAU)
Number
MAU measures the total number of unique users who engage with the software in a given month. It helps in understanding the broader appeal and long-term user retention of the product. MAU is crucial for spotting usage trends over time, assessing monthly engagement levels, and planning for scale and resource allocation.
Formula
Count of Unique Users Per Month
Example
If 20,000 different users engage with a software over a month, the MAU is 20,000.