1. Software Product
  2. User Engagement

Monthly Active Users (MAU)


MAU measures the total number of unique users who engage with the software in a given month. It helps in understanding the broader appeal and long-term user retention of the product. MAU is crucial for spotting usage trends over time, assessing monthly engagement levels, and planning for scale and resource allocation.


Count of Unique Users Per Month


If 20,000 different users engage with a software over a month, the MAU is 20,000.