1. Software Product
  2. User Engagement

User Growth Rate


User Growth Rate measures the rate at which the software's user base is expanding over time. It's an important indicator of the product's market traction and growth strategy effectiveness. Rapid user growth can be a sign of strong market demand, successful marketing initiatives, or product excellence, whereas stagnant or declining growth may warrant a review of market strategies or product offerings.


((Number of Users at End of Period - Number of Users at Start of Period) / Number of Users at Start of Period) * 100


If the user base grows from 10,000 to 12,000 in a month, the growth rate is ((12,000-10,000)/10,000)*100 = 20%.