1. Sales
  2. Marketing-Sales Alignment

Sales Accepted Leads (SALs) to Sales Qualified Leads (SQLs)


Measures the conversion rate of sales-accepted leads to sales-qualified leads, showing the alignment on the quality and readiness of leads for the sales process.


(Number of SALs Converted to SQLs / Total SALs)


If 60 out of 80 SALs are converted to SQLs, the SALs to SQLs ratio is (60/80) = 0.75.