Sales Accepted Leads (SALs) to Sales Qualified Leads (SQLs)
Ratio
Measures the conversion rate of sales-accepted leads to sales-qualified leads, showing the alignment on the quality and readiness of leads for the sales process.
Formula
(Number of SALs Converted to SQLs / Total SALs)
Example
If 60 out of 80 SALs are converted to SQLs, the SALs to SQLs ratio is (60/80) = 0.75.